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Wednesday, January 19, 2022 (6 PM - 8 PM) (GMT+11)

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Stephen Mclaughlan Gallery

Level 8, Swanston Street 37
Melbourne, Victoria, Australia

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Event Details

Did you know that 75% of our emotions are based on what we smell, yet 83% of brand comms are visual stimuli?

Does your business pay attention to scent? If not, this social event will get you started!

We'll be joined by Samantha Taylor from The Powder Room. Samantha has spent the past 15 years working with designer brands to help harness the power of scent.

These brands include Bombay Sapphire, Mecca Cosmetica, Proctor and Gamble, Westfield Shopping Centres, Target, EB Games, Steven Khalil and Network Ten's The Bachelor.

Having trained in both London and Paris, Samantha will be giving you an in-depth class on how to improve your business environment.


  1. How to use scent in your store to enhance the customer experience
  2. How to use scent to subtly influence behaviours. Scented spaces encourage customers to linger longer, they buy more items and the perceived value of those items is 15% higher.
  3. How to select a fragrance to suit the environs of your store.
  4. How best to diffuse the scent into the store.

The event will be catered for. Spaces are limited to 15 - we'll be keeping this one small and intimate.

RSVP by Friday 14th January.